What does Crystal Ball do?

Crystal Ball shows you the activities that bring to the first touchpoint or event by automatically adding annotations to understand the impact of marketing campaigns, life events, holidays, development updates, news, and much more. You can display those insights in a Chrome extension, over Google Analytics charts, and Google Data Studio. You have many ways to add annotations: 1 - Add annotations via API 2 - Add annotations via CSV 3 - Add annotations manually 4 - [Integrate with tools](https://www.crystalballinsight.com/integrations-with-google-analytics-4-to-add-annotations) 5 - Automations
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