When you should use annotations?

Annotate any event that may positively or negatively influence user activity on your website traffic and KPIs. These events could be both internal and external, so annotations can come from different teams within your company or external events. Annotate events such as: - marketing campaigns - new code deployments - new product launches - website design changes - relevant content changes - pricing policies updates - press release - website blackouts - newsletter launches - competitors activity - google algorithm updates - wordpress core updates - changes in the tracking code - important industry developments - public holidays - general news - weather issues - and more...
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